One of the best things you can do when assessing beauty products is bring a cynical eye into the game. Unfortunately, a lot of marketing is overblown and downright deceptive, and many women have completely unrealistic expectations of what a simple cosmetic product can achieve for them. For example, no cream is going to be able to erase wrinkles. No serum will give you a face lift. No moisturizer is going to remove bags from under your eyes.
When dishonest marketing meets desperation in women, lots of money gets wasted and feelings hurt.
That said, sometimes products come along that are hailed far and wide for good reason: They deserve it. Of course, what works for one person might not work for another, but certain things are pretty universally loved because they make most women look better. Tarte Maracuja Creaseless Concealer is one of those products.
The brand’s pitch:
Tarte Cosmetics Maracuja Creaseless Concealer minimizes the appearance of fine lines, wrinkles, discoloration, blemishes and imperfections while helping to improve your skin’s tone and texture. Vitamin E and essential fatty acids firm and condition your skin while maracuja oil delivers rich moisture and calms redness and inflammation. Nourishing vitamin C brightens your complexion and neutralizes free-radicals for a flawless, radiant look.
All you need to know is, this stuff works. No unsightly, crêpe-y texture under your eyes. The blue tones of dark circles are beautifully washed away with smooth, natural-looking coverage. A little bit goes a very long way; a tiny blob the size of a grain of rice is enough for both my eyes. I always apply mine with a beautyblender, so the corners are easily taken care of. I’m on my second tube of the medium shade of Tarte Maracuja Creaseless Concealer, which tells you how much I swear by it.
Aside: I learned about this product from one of the most mesmerizing makeup tutorials I’ve ever seen. Heidi Hamoud‘s ‘baking’ tutorial is one I’ve watched more than once, even though I’ve never attempted to replicate her techniques. I’m just too much of a natural (read: lazy) girl when it comes to my makeup. But I have to recommend it for inspiration and entertainment value.